AnM.17: Actor-objective Analysis

Actor-objective Analysis

Relevance:
Actor-objective analysis attempts to estimate relationships between actors and the convergence/divergence of their associated objectives and strategies in order to help a certain actor to set its own strategy of alliances and conflicts.

Description:
In comparison to the hardly applicable game theory models, the main advantages of actor-objective analysis are its highly operational nature and its application to various strategic games, actors and their associated objectives.
A main strength of this method resides in the shorter time required for analysis in comparison to the structural analysis. However, it has two important limitations: i) the difficulty of gathering the necessary information with regard to the other actors' confidential strategic projects and ii) the unrealistic assumption of a coherent behaviour of actors.

Procedure:
The method comprises seven phases:

  • delineating the environment’s dimensions and their main trends;
  • identifying the major actors and building up the actor-strategy table;
  • identifying their implicit/explicit strategic games, intentions and objectives;
  • positing the actors according to their objectives and abilities to play a  role in the game, and detecting the convergences/divergences;
  • ranking the priorities and objectives of each actor (assessed positions);
  • assessing the relationships between actors;
  • analysing the convergences and divergences between actors;
  • elaborating strategic recommendations and key future issues.

Data sources:

  • Collecting information on the environment, actors and their intentions, objectives and capacity of playing a role in a specific strategic game

Definitions:
None

References:
• Godet, M. (20001a), Manuel de prospective stratégique, Dunod, Paris.
• Godet, M. (2001b), Creating Futures: scenario-building as a strategic management tool, Economica-Brookings, Paris.